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Coffee has a very fascinating history that can be traced back to the 13th century. It’s a journey which has stood the test of time while being an integral part of many cultures and revolutions.
Consumed by the masses, coffee has seen an interesting turn of events since the start of the 19th century. Abhinav Mathur, CEO, Something’s Brewing, says, “The driving force behind this brew has been innovation and change in consumption habits. In the ’60s and ’70s, coffee consumption grew exponentially and innovations were mainly around packaging, such as airtight cans, to ensure its establishment as a consumer commodity which you could pick up from your local supermarket. The availability of drip machines and instant coffees truly marked the first wave of innovation in the coffee industry on a global scale.”
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Then came the cafés – one could simply walk into their favourite one and order from an array of options of their favourite brew. “Neighbourhood cafés became a hotspot for socialising and created a true third place experience for consumers, bringing forth the second wave in the coffee industry. This, in a time when bars and pubs were main hangout places, making words like ‘espresso’ and ‘cappuccino’ household names,” says Mathur. He adds that that era also helped fuel a significant sector of workforce, with many companies introducing coffee for their employees to help boost productivity at work.
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Mathur feels that today, increased accessibility to various brewing gears, transparency and traceability in knowing where exactly your coffee is coming from, hallmark the third wave in the coffee industry. Terms like specialty café and coffee are now the new norm, and we can see cafés adapting to this new era of brewing artisanal coffee. He says, “In times like now, when most of us are working from home, consumers are limited to brewing their own coffee. Consumers are becoming more aware and confident in their coffee brewing capabilities and want to know how to better their coffee brewing experience. Having access to great coffees, brewing equipment and educational material has definitely helped consumers understand and upgrade their coffee brewing techniques.”
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To conclude, Mathur says that more knowledge about coffee will only keep pushing consumers to try out new coffees and brewing methods and bring in transparency and sustainability. “It will be very interesting to see where this new normal of brewing coffee will take the industry,” he says.
Read more: 5 Coffee Accessories To Help You Perfect Your Brew
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