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Elizabeth Taylor famously said, “You can’t cry on a diamonds’ shoulder, and diamonds won’t keep you warm at night, but they’re sure fun when the sun shines.” Derived from the Greek word ‘Adamas’ which means indomitable and invincible, it also means ‘to love passionately’ in Latin. While being the hardest and rarest substance in the world, diamonds also carry an aura of brilliance, beauty, and romance. Surya Jain, CEO and Co Founder, Aupulent, a laboratory-grown diamond jewellery brand, says, “The world has always swooned over diamonds. Recently, new-age lab-grown diamonds are a rage amongst millennials. The global lab-grown diamond market is projected to grow by 22% per annum, and will be $5.2 billion in 2023, and will soon touch $14.9 billion. The demand in India alone has increased post COVID-19, with a sharp increase in sales of about 50-60% compared to last year. Jewellery conglomerates have plunged in the lab-grown diamond sector owing to the vast demand.”
So What Makes Lab-Grown Diamonds Special?
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“They are exotic, beautiful, brilliant and are available in different carats, cuts, shapes, and colours. They are created with little diamond seeds in controlled environments above the earth and are as pure and beautiful as mined diamonds. To top that these are more affordable compared to traditional stones,” states Surya. Since Gen-Z prefers environment-friendly options, lab-grown diamonds are the perfect choice as these are eco-friendly, durable, cruelty-free, and sustainable. Surya adds, “Millennials see lab-made diamonds as a great addition to their vanity in the form of engagement rings, wedding bands, or anniversary gifts. A lab-grown diamond or cultured diamond is a marvel for the new millennia and a trend that is gaining momentum with every passing day for its benefits and advantages.”
Sustainability Trumps All
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Environmental and ethical concerns have always shrouded the mined diamond trade. Lab-grown diamonds are highly crafted diamonds in a state-of-the-art modern-day laboratory, and employ safe and comfortable conditions for every craftsman, making them conflict-free diamonds. The breakthrough technology advances in the creation of the lab diamonds have made it possible to create diamonds that are so pure and brilliant that they are difficult to distinguish even to the most trained eye. “The manufacturers of lab-grown diamonds use proprietary recipes to create colourless diamonds as well as fancy coloured pure carbon diamonds. The creations are available in the purest form and adhere to the quality standards in terms of all 4Cs, which ensures that the diamond selected surpasses even the most exquisite naturally mined diamonds,” says Surya.
A Diamond To Suit Every Taste
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Lab-grown diamonds have flawless clarity, precise cuts, D grade colour, and different carat sizes to suit every budget and taste. “They are available in different shapes like asscher, marquise, emerald, radiant, round, princess, pear, cushion, and oval. The popular choices amongst these diamond shapes are round brilliant and oval cut, since they have the appeal of looking larger than they are,” explains Surya.
These diamonds are also certified by independent gemmological labs for purity. “It’s almost hard to believe that diamonds grown in a lab are priced up to 50% less than their exact counterparts. If this deal seems too good to be true, it probably is! Diamonds are a symbol of love, friendship, purity, trust, and hope, and because it symbolises timeless bonds, they should be yielded from a pure and cruelty-free source to honour their existence,” says Surya.
So how about gifting yourself a beautiful diamond on your birthday or just to celebrate that big raise you got at work!
Read more: 5 Kitchen Appliances To Gift A Loved One For Special Occasions
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