Femina Power Brands 2021: Trident Textile Manufacturing

by | March 5, 2021, 11:51 IST


There’s really nothing like unwinding with a shower and being hugged by a soft, premium quality towel that melts all your worries away. A fabric that can draw moisture and pamper your skin- A good towel is a blessing. Manufacturing blessings for your bath care, bedroom collection, and more, Trident Group is recognized by Femina Power Brands 2021 for its high-quality standards and for its customer-centric approach.

Femina and ET Edge came together for the first edition of Femina Power Brands 2021, a virtual gathering of esteemed guests and business leaders from the lifestyle, media, and entertainment industry to unveil the most sought-after lifestyle brands of the past year.


The honoree, Trident Group is a USD 1 billion Indian business conglomerate and global player. Headquartered in Ludhiana, Punjab, Trident is the largest terry towel and wheat straw-based paper manufacturer in the world. With a pervasive customer base, Trident’s clientele spans over more than 75 countries across 6 continents and comprises global retail brands like Ralph Lauren, Calvin Klein, JC Penney, IKEA, Target, Wal-Mart, Macy's, Kohl's, Sears, Sam's Club, Burlington, etc. Leveraging business from an expanding product portfolio, Trident Limited is extremely environment-conscious and embraces sustainability as a core business vertical paving the way, to secure a safe & healthy work environment in true spirits. From developing environment-friendly products like paper from agri-residue, producing organic yarn, managing non-utilized resources, and rainwater harvesting, thus moving towards green manufacturing for a cleaner environment. Ahead, read why you should invest in Trident-made products.


Vision And Mission

Rajneesh Bhatia, CEO of Home Textiles, India and Global E-Commerce, Trident Limited said the company's vision is inspired by challenges, they add value to their customers' lives and together prosper globally.


How Does Trident Relate With Its Consumer?

Home Textiles are a crucial part of Trident's business. Today, when people are spending more time at home than ever, home textiles have become an essential commodity for every household. Rajneesh Bhatia noted, "Trident is synonymous with the world’s finest home linen." With a wide range of fine-quality towels, bathrobes, and bedsheets, they provide long-lasting comfort that every person wants and deserves.


Value Proposition For Consumers

Trident is a name synonymous with Affordable Luxury. They understand that every person desires the best in class comfort and are committed to producing the finest quality home linen and textile accessories available for every person while being budget-conscious.


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