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Women are on an excursion of exploration when it comes to how they can amp up their skincare routine. Seeking Instagram-worthy, clean, and artisanal in nature- the beauty industry’s d-over has us all about finding new brands and trying out trustworthy products. The largest beauty retailer in the world, Sephora offers over 100 carefully curated beauty brands, a community where beauty aficionados engage, and the deliverance of a unique retail experience for customers and innovative brands alike.
Femina and ET Edge came together for the first edition of Femina Power Brands 2021, a virtual gathering of esteemed guests and business leaders from the lifestyle, media, and entertainment industry. Femina honors Sephora for its visionary beauty-retail concept. Since its debut in France almost 50 years ago, Sephora has been a leader in global prestige omni-retail, inspiring clients to explore a universe of beauty and wellness with an ever-changing array of carefully curated brand partners, from classic selective brands to exclusive independent ones, and the critically acclaimed Sephora Collection. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora’s excellence, innovation, and entrepreneurial spirit have made it an omnichannel beauty trailblazer in 35 countries.
Their distinctive, open-sell environment features an ever-increasing amount of brands across a broad range of categories including skincare, makeup, fragrance, body, and haircare, in addition to the Sephora Collection. Ahead, why Sephora should be your go-to option and how they stay fresh in the evolving beauty industry.
Vision And Mission
Our purpose at Sephora is to create an inviting beauty shopping experience, inspire fearlessness, empower lives through the power of beauty and be the best and most loved beauty community.
How Does Sephora Relate With Its Consumer?
Customers look at Sephora stores to be creative spaces, and we offer them the playground to test, try and experiment it all. At Sephora, the customer is our obsession and we go all out to provide top-notch service anticipating customer’s need, relating it to the appropriate product recommendation, which equals a total customer delight. The experience we deliver is unparalleled which has made Sephora the global leader in beauty retailing.
Value Proposition For Consumers
We believe in offering luxury at an affordable price, with that being said, customers experience the product through touch, feel and application demo offered by our experts keeps our customers coming back to us. We empower our customers to recreate the looks back home by way of show and teach at the stores. We also provide complimentary 15 mins Mini Flash Makeover services focusing on a single feature application.
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