Ever wondered what makes a woman raised in today’s milieu different from her predecessors? It is the ease with which she subverts rules that are out of alignment with her new-age femininity. She is assertive and self-assured. She will seek your advice when she needs it, but is completely capable of making her own decisions. She is her own person. You are welcome to be the wind beneath her wings, but you better not stop her from soaring.
Which begs the question, when all conversations about women of today are incomplete without the words, “free” and “liberated”, why are we resorting to the outdated concepts of bridal dressing when they are neither? For her wedding day, which is one of the most important days of her life, she must be able to choose wedding outfits that not only favour traditions but also are in alignment with her personal style, no?
Recently, Mohey, a bridal wear line from Vedant Fashions Ltd, did just that — not only did they celebrate wedding outfits that are contemporary in their style sensibilities but also the modern woman herself. In their latest campaign #DulhanWaliFeeling starring Alia Bhatt, the newly-wedded star who is the epitome of modern women, plays a bride who is giving a speech at her wedding reception thanking her family for helping her come into her own — a bright, independent and fearless individual — while hoping for her new family to show her the same love. She is dressed in mauve-coloured embroidered lehenga with a diaphanous dupatta. There are no cascading necklaces, just one statement choker and a maangtikka, modern and minimal, perfectly complimenting her lehenga. She’s comfortable in her clothes, like she is in her skin, because they, too, are an extension of her personality.
The message behind Mohey’s new campaign is simple: if your wedding dress doesn’t help you feel like the bright, confident, and fiercely free person that you are, then it’s not the right one for you. Whether in life or wedding wardrobe, the ultimate power of choice always lies with you!
Take a look at some stunning pieces handpicked especially for modern Indian women that are also Alia Bhatt-approved!