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In the last few years, many sought-after International beauty brands have entered the Indian market. While we still have to rely on our loving aunties from Europe to get us a bag full of beauty goodies, thanking our stars that at least a few popular ones are now in India. Also, this can largely be credited to e-comm platforms that have launched a number of International brands in the last few months. Now that we have applauded and enjoyed Murad Skincare and Mario Badescu foraying in the Indian beauty market, it’s time to enjoy some more skincare goodness!
Yensa
Have you heard of this Korean brand that combines the goodness of superfoods in Asian beauty rituals to make a line of most effective and safe beauty products? An Asian-American brand launched by the actor Jennifer Yen, Yensa offers clean and luxurious products formulated by chemists from Korea, France, Los Angeles and beyond. The brand has both cosmetics and skincare products that are developed with the goodness of right superfoods. The brand is available, with a limited range, at Nykaa.
Sunday Riley
Recently launched in India by Sephora, Sunday offers high performance skincare products that are backed by science and infused with the goodness of botanicals. The luxury brand has a cult following abroad with products like C.E.O. 15% Vitamin C Brightening Serum and Good Genes All-in-one Lactic Acid found in almost every beauty enthusiast’s vanity. The brand is known for its effective products that show visible results.
One Thing
A widely popular and loved clean Korean skincare brand, One Thing gained its cult status because of its 100% plant-based ingredients with no chemicals additives. A curated single-ingredient product range, One Thing is all about its less-is-more approach. The brand, though its ingredients and packaging, endorses a simplistic beauty ethos that’s effective and safe. It’s now available in India on Limese.Connect.
Barbara Sturm
Brainchild of the globally renowned aesthetician, Dr Barbara Sturm, this brand is worth investing in. Based on the concept of molecular cosmetics, these high-performing products are favourite among celebrities and skincare experts. The products are developed with cutting-edge ingredients with an aim to heal the skin and nurture it. Though all the products under the brand are worth trying, I can’t recommend its face mask enough! It’s exclusively available on Nykaa Global app.
Morphe
Loved for its cray eye palettes, there's nothing better for a makeup lover than the launch of Morphe in India. The brand celebrates beauty through colours and encourages the wearer to make a bold and fearless self expression. Now with the festive and wedding season around the corner, there’s no better time than now to own Morphe makeup. It’s available on Nykaa.
Also Read: I Tried Four International Skincare Brands And Not All Are Worth The Hype
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