Founded by husband-and-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is a purpose-led brand built on the principles of honesty, natural and safety. Mamaearth believes that goodness starts with the small things that each one of us can do every day! It resides in the little choices we can make in our daily lives.
With the philosophy of ‘Goodness Inside’ governing its products and initiatives, the brand adds the goodness of Natural Ingredients to its products and is Toxin Free, Animal Cruelty Free (PETA certified), and Plastic Positive. The brand believes in choosing goodness for its environment too and hence launched the Plant Goodness initiative, through which it links every order on its website or app to a tree it plants, thereby making its contribution towards restoring ecological balance.